What Is AR (Augmented Reality) And How Does It Work?

Augmented Reality Golivecard

What is AR (Augmented Reality)?

Augmented Reality is the technology of combining real-world images, videos and other with computer-generated information and imagery. Abbreviation AR simply refers to this combination of real and virtual worlds where technology only adds (augments) the real world image with additional layers of digital information.


Who came up with AR (Augmented Reality)?

Morton Heilig is considered a 'father of AR' for all of his research in 50's and 60's when he patented the Sensorama Stimulator in 1962. which he called  'experience theatre'. 


How does it work?

A user captures the image of a real-world object, and then the underlying platform  (like smartphone application) detects a marker (ex. image or a code), which triggers it to add a virtual object on top of the real-world image and displays on your camera screen. 


What is the difference between AR (Augmented Reality) and VR (Virtual Reality)?

VR (Virtual Reality) provides more immersive experience for the user, for example. you can swim with sharks (using VS glasses). With AR (augmented reality) in comparison, you can watch a shark pop out of your birthday card or an Aquarium ticket. Although VR is more immersive, AR is more flexible and more widely applicable, especially for marketers as it does not need to use VR glasses or head-mounted piece.

Leave a comment: